GTM Strategy Lead

Lightyear builds software that is revolutionizing the telecom management experience for hundreds of enterprises. Lightyear’s platform helps enterprise IT teams automate telecom procurement, network inventory management, telecom bill payment, and much more, and is utilized by companies including Honeywell, Alo Yoga, Palo Alto Networks, and Okta. Lightyear has raised nearly $65M from the first investors in Roblox, Discord, Coupang, Robinhood, and Flexport.The Position: As Lightyear’s GTM Strategy Lead, you will play a critical role in scaling our GTM organization by managing core demand generation channels, identifying new channels to pursue, measuring GTM efficacy across the funnel, and optimizing sales processes for repeatability and excellence. The ideal candidate for this will bring together operationally rigorous experience, ideally in GTM at a SaaS / startup environment, top‑tier intellectual horsepower, and strong work ethic.This will be an executive position with a highly‑competitive compensation package that will be customized for the candidate’s experience, preferences, and goals. Over time, this role should progress into our VP of GTM Strategy (or similar role).Key Responsibilities Work closely with company leadership and the GTM organization to drive scalable lead generation strategies, measure performance across the funnel, and optimize sales processes for repeatabilityManage digital demand generation channels including organic search, paid media, organic social, content, email, and others toward predictable, profitable lead generationIdentify and create new demand generation channels including, but not limited to, partnerships, referrals, influencer marketing, and moreMeasure GTM organizational performance from top to bottom and utilize data to drive organizational optimizationsTemplatize and optimize enterprise sales processes for repeatability and scalability - creating playbooks, product marketing collateral, or meeting templates to be leveraged by EAEs and SDRsIdeal QualificationsProven track record of excellence in a GTM / demand generation startup role or relevant experience in an operationally rigorous startup roleDeep understanding of B2B GTM process, lead generation mechanisms, tech stack, KPIs, and key metricsStrong executive presence and ability to influence customer leadershipExperience working with cross functional teams to achieve company objectivesExperience working with Salesforce, Hubspot, and other customer analytics softwareRelentless focus on continuous, data-driven improvementThis role is 100% remote.#J-18808-Ljbffr