Gulf Publishing Company, Inc. is hiring: Publicity/Marketing Administrator - Sch

Under the general direction of the Dean of the School of Social Work and the Vice President for Communications, or designee, the Publicity/Marketing Administrator leads the school’s publicity, communications, and marketing efforts, working at both the strategic and operational levels.The focus of this position is to serve as the communication hub for creating and disseminating information about the school’s highlights and accomplishments across the University, region, and nation. ); providing support to the Dean and any faculty on their social media presence.Serving as the primary public relations person for the school, working on stories with a UConn Today writer and connecting the writer with researchers/faculty/student sources, as well as writing stories and other content (i.e. awards news) for the School of Social Work’s UConn Today page, aiming for at least two stories per month to appear on the page with the potential to increase target number.Developing at least two research newsletters per year focused on the research activities at the school for a research-oriented audience and peer institutions.Developing strategic communications for UConn SSW alumni.Developing and executing marketing plans for each year, encompassing all communications and marketing efforts from news to advertising to outreach, and running any campaigns while working with the Dean to identify needs and planning ad placements, writing and designing ads, or working with University Communications to create them, and tracking outcomes.Supporting the SSW Office of Admissions by creating recruitment materials, either designed by the incumbent or in collaboration with University Design Services/University Communications, and writing/editing emails and other web copies as needed.Supporting School administration, faculty, and staff communications needs and serving as a resource for how best to share their messages. Serving as a resource on the brand for members of the school.Serving as liaison to UConn Communications, including working with the Dean and University Communications, to develop a strategic marketing plan in line with the University's centralized marketing communications [email protected] account and answering emails or referring them to the appropriate person (typically to the Admissions Office or OSAS).Attending University Communications' professional development and training, as appropriate.Performing other duties as required.MINIMUM QUALIFICATIONSBachelor’s degree in a related field.Four to five years of related experience.Experience in web design and management.Experience working with various types of social media.Experience with public relations.Experience with professional writing.Experience with Microsoft Office.Demonstrated communication and writing skills.PREFERRED QUALIFICATIONSExperience working with diverse populations.Experience with WordPress.Experience in an educational setting, particularly in higher education.Experience working in a public agency.Experience withstrategic planning, budget management, and using quantitative results to drive decision-making.Proven ability to balance competing priorities effectively.Proven ability to work collaboratively in a team-oriented environment.Demonstrated project management and hands-on technical skills.APPOINTMENT TERMSThis is a full-time (35-hour), permanent position. For additional information regarding benefits visit:https://hr.uconn.edu/benefits-beyond-pay/. The success of the University is dependent on the willingness of our diverse employee and student populations to share their rich perspectives and backgrounds in a respectful manner.