Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have a global client base with a growing local roster across B2B and B2C brands across campaign, content, and branding assignments. As an Analyst on our Media team, you will be expected to excel in the following areas: Campaign Management Plan, build, and optimize campaigns across digital platforms like Facebook Ads, Google Ads, Amazon Ads and Reddit. We've built an in-house reporting suite to help with this, but you should be familiar with platforms like Google Analytics and be able to create custom data models in Excel/Google; Multi-tasking across multiple platforms and projects. Client Communication Communicating with clients via Zoom, phone, and email on a daily basis Analyze campaign performance, share key insights, and make recommendations for optimization Internal Provide insights to help impact and improve team strategy Stay current on trends in digital marketing, best practices, and emerging products and platforms Involvement in the training and mentoring of new hires and junior staff Required Skills and Education: Bachelor's degree or higher - Marketing, Advertising, Business, Economics or related field 2+ years experience in Digital Marketing Advanced knowledge of Google Ads (Search, Display, Shopping), Facebook Ads, Amazon Ads, Connected TV, Criteo, Reddit and other digital marketing platforms Analytical expertise Ability to multi-task and prioritize workload across multiple projects High level of enthusiasm and professionalism Curiosity - An important trait in every role on every team within our organization At Gupta Media, we work hard every day to be better at all that we do - and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences and ideas.
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