HCP Advertising Strategy Lead

A company is looking for a Lead of HCP Programmatic Measurement Strategy. Key Responsibilities Lead measurement strategy across the product lifecycle, developing frameworks to prove campaign performance and creating measurement playbooks Shape and communicate the value story for ProviderConnect, translating complex ad tech concepts into clear narratives Partner with Commercial and Client Experience teams to promote predictive HCP targeting and collaborate with agencies on best practices Required Qualifications 7-10 years of experience in HCP advertising, programmatic media, or digital marketing strategy within pharma or healthcare Deep understanding of DSPs, SSPs, ad networks, and HCP audience data Proven track record of leading measurement or analytics initiatives for healthcare media campaigns Experience in crafting go-to-market narratives for data-driven ad products is preferred Familiarity with healthcare data privacy regulations (HIPAA, de-identification standards)

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