Head of advertising

Job DescriptionDirective Consulting is the global leader in SaaS marketing. We offer multiple services to our clients, but paid media is the crown jewel that fuels comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.We have experienced hyper-growth over the last year and have remained true to our culture of, the best idea wins. You are critical in elevating Directive into the upper echelon of performance marketing agencies.Roles & Responsibilities:Develop and implement a comprehensive programmatic strategy that aligns with broader business objectives and client goals.Develop Programmatic methodology that aligns with Directive’s Customer Generation methodology.Identify and evaluate new opportunities for programmatic growth and innovation, staying ahead of industry trends.Oversee the execution, optimization, and reporting of programmatic campaigns to ensure maximum performance and ROI.Implement a data-driven approach to campaign analysis, leveraging advanced targeting, creative strategies, and optimization techniques.Lead, mentor, and develop a team of programmatic strategists, fostering a collaborative and high-performance culture.Provide ongoing training and development to enhance the team's expertise in programmatic buying and optimization.Serve as the programmatic expert in sales pitches and client meetings, articulating the value and strategy behind campaigns.Leverage various DSPs (e.g., The Trade Desk, Google Display & Video 360) to drive campaign success, focusing strongly on programmatic display, video, OTT/CTV, and audio.Collaborate with cross-functional teams (e.g., paid search, marketing ops, creative) to refine and enhance the programmatic product offering.Drive the innovation of new products, formats, and targeting strategies to enhance programmatic solutions for clients.Oversee department budget, including staffing and resource requirements like capacity planning and maintaining healthy margins.What You Offer:5+ years of experience in programmatic advertising, with a minimum of 3 years in a leadership role within a performance marketing agency.Proven track record in developing and managing high-performance programmatic campaigns across the B2B tech/SaaS space.Deep knowledge of the programmatic ecosystem, including DSPs, ad exchanges, data providers, and measurement platforms.Strong analytical skills, proficient in Excel/Sheets, Google Analytics, and other campaign analysis tools.Excellent leadership, communication, and interpersonal skills.Ability to thrive in a fast-paced, performance-driven environment.Proactively cultivating innovation/disruption and can effectively integrate new ideas into ongoing processes.Experience communicating as an executive sponsor of key accounts; exceptional customer service and communication with the C-Suite during key moments such as Annual Business Reviews or Renewal conversations.A dynamic performance-marketing mindset for B2B, a clear POV on what is needed to drive performance success and curiosity for what’s ahead in the Programmatic Space for B2B SaaS and Tech organizations.What We Offer:Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle.Benefits to Support the Whole Person:Mental - Access to certified therapists through Spring Health, membership to Headspace.Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care.Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.Financial - Traditional and Roth 401(k) with a 3% company match.Bonus - Annual bonus based on tenure, which scales in total amount over time.Annual Anniversary Trip.Work Environment Requirements:As a remote-first company, you will have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For global locations, you must have established and current work authorization and permanently reside in that country.This role has the opportunity to operate 100% virtually from your home office. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily.