This role is responsible for leading the development and execution of advertising campaigns across various channels, including linear TV, CTV, OTT, audio, digital out-of-home, Meta, TikTok, LinkedIn, paid search, and affiliate marketing. Key Responsibilities: • Develop and execute a comprehensive media strategy that drives business outcomes. • Lead the development and execution of test-and-learn roadmaps to continually refine media and creative performance. • Collaborate with agency and data & analytics teams to develop robust measurement frameworks for full-funnel media performance. • Act as the primary liaison between the organization and its agency partners, ensuring strategic alignment, flawless execution, and results-oriented delivery.
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