The ideal candidate will have strong strategic thinking abilities, a deep understanding of consumer behavior, and experience in managing full-funnel advertising campaigns. Supervisory Responsibilities • Manage the HBB advertising budget (expected to grow to 3-5% of company net sales) • Manage the relationship with external partners to execute campaigns and media buys. Duties/Responsibilities • Develop and oversee implementation of a comprehensive advertising strategy that spans the marketing funnel and aligns with HBB’s strategies and objectives for brand growth. Required Skills/Abilities • Strong leadership skills with experience in managing and executing full-funnel campaigns with a variety of internal and external partners. • Strong project management skills with the ability to manage multiple campaigns and timelines simultaneously.
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