Head of Aftermarket & Demand Gen

Position: Head of Aftermarket Growth & Demand Gen Head of Aftermarket Growth Location: Remote - US Based (Driving distance to Quonset Point, Rhode Island or Novi, Michigan Preferred) | Reports to Senior Director, Global Demand GenerationSummary Head of Aftermarket Growth Location: Remote - US Based (Driving distance to Quonset Point, Rhode Island or Novi, Michigan Preferred) | Reports to Senior Director, Global Demand Generation About The Role Hexagon Manufacturing Intelligence is seeking a senior growth leader to own the go-to-market for our Services and Aftermarket portfolio, from positioning and messaging through activation. Aftermarket services are one of the most strategically significant drivers of our business, and this role sits at the center of it. This is a high-visibility, high-impact global role responsible for building and executing integrated, omnichannel programs that drive revenue across the customer lifecycle, from the moment a customer enters the Hexagon ecosystem through onboarding, adoption, upsell, retention, renewal, and recovery, including training and certification enrollment and modernization and upgrade initiatives. This role owns campaign strategy end to end, not executing against an existing playbook, but building one, and pairing it with highly creative, standout delivery. The ideal candidate is a confident, commercially oriented leader with sharp strategic thinking, a strong creative point of view, and the ability to hold their own in a high-standards environment alongside technically rigorous product and sales stakeholders. Experience in hardware device, industrial technology, or aftermarket services marketing is a meaningful advantage. This is a hands-on, builder role: this person leads through influence, partnering closely with product management, sales, regional teams, and external creative and agency partners to get work done. Reports to the Senior Director, Global Demand Generation, and partners directly with the Aftermarket Product Manager and Marketing Operations. Job Responsibilities What You'll Do Go-to-Market Strategy, Positioning & Messaging Own positioning, differentiated messaging, and segmentation for the Services portfolio, ensuring they flex across Americas and EMEA markets without losing a consistent global voiceTranslate global positioning into regional execution, working with regional teams under Hexagon's hub-and-spoke model to keep messaging aligned globally while feeling locally relevantSet the segmentation strategy that determines how offers, messaging, and programs differ across installed base segments, from new customers to long-tenured accountsAct as the creative architect who pairs segmentation with messaging, content, and highly creative delivery, treating aftermarket's significant revenue potential as something to be unlocked through creativity, not just processDevelop messaging and thought leadership that shows how Hexagon's Services portfolio helps customers get more value from their investment, bringing a strong creative point of view that stands out against a mature, competitive marketLifecycle Growth & Demand Generation Build and run education, nurturing, and lifecycle programs that improve adoption, renewals, conversions, service attachment, aftermarket revenue, and second-device salesOwn demand generation across the full aftermarket customer lifecycle: onboarding, adoption, upsell, renewal, and recovery, including paid service recovery and re-engagement of lapsed accountsLead demand generation for MyCare services adoption and expansion, training and certification enrollment, and modernization and upgrade campaignsDigital Experience, AI & Customer Engagement Define the vision for the Services digital experience, evolving the web presence into an integrated aftermarket hub…