Head of Amazon Advertising

Job Title: Head of Amazon Advertising Job Type: Full-time / Remote Work Hours: Flexible, with strong overlap with US time zones (Latin America preferred)Job OverviewWe’re helping our client, Formulation Factory , a fast-growing DTC supplements brand, find a Head of Amazon Advertising to own and scale their largest revenue channel.In this role, you will have end-to-end ownership of Amazon advertising strategy and execution—optimizing performance, profitability, and scale across Sponsored Ads, DSP, and advanced audience targeting. You’ll play a critical role in driving efficient growth toward $25M+ ARR by EOY 2026 , while protecting margins and ensuring compliance in a regulated category.ResponsibilitiesOwn Amazon PPC strategy and execution across all placements: Sponsored Products, Sponsored Brands, Sponsored Display, SBV, SDV, SPV, and emerging formatsManage and optimize Amazon DSP campaigns, including retargeting, lookalike audiences, and cross-device strategies using AMC insightsAnalyze performance metrics (ROAS, ACOS, TACoS, CTR, CVR, impression share, new-to-brand) and drive continuous testing and optimizationLeverage third-party tools (Scale Insights, Helium 10, Hector, Xnurta, Perpetua, etc.) for keyword research, bid automation, competitive intelligence, and forecastingCollaborate cross-functionally with creative, Shopify/CRM, ops, finance, and leadership to align Amazon strategy with broader demand and inventory goalsEnsure compliance with Amazon policies, FTC/FDA guidelines, and brand standards; build SOPs and scalable systems as spend growsManage and scale high monthly ad spend (targeting $500k+/month) with clear accountability for profitability and performanceMust-Have5+ years of hands-on Amazon advertising experience for high-volume DTC brands ($10M+ ARR preferred)Deep expertise across all Amazon ad placements, Amazon DSP, and Amazon Marketing Cloud (AMC)Proven experience managing $500k+/month+ in Amazon ad spend with strong ROAS and margin controlStrong analytical skills: dashboards, performance analysis, A/B testing, and incrementality measurementExperience using third-party Amazon tools such as Scale Insights, Helium 10, Hector, Xnurta, Perpetua, or similarComfortable operating in fast-paced, competitive, and regulated environments with a bias toward actionNice-to-HaveExperience in supplements, health, wellness, or other regulated categoriesFamiliarity with Seller Central vs. Vendor Central nuancesExperience providing feedback on video ad creatives (SBV, SDV, SPV)Experience translating Amazon insights into broader DTC or cross-channel growth strategies#J-18808-Ljbffr

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