The Consumer Marketing Strategy Director builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for the Knoxville News-Sentinel in Knoxville, Tennessee . The successful candidate will have a keen understanding of the market, collaborate with the news teams on marketing plans, work with various teams to execute the plan, and communicate results to the news and corporate teams. Head of subscription sales and engagement for the Knoxville News-Sentinel Responsible for driving volume and revenue by overseeing consumer sales and engagement results for the Knoxville News-Sentinel Create and launch in-app campaigns to drive subscriptions or improve engagement
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