Head of Brand, Content & Digital Marketing

SpectraMedix is at the forefront of transforming healthcare, empowering health plans and health systems with the tools and insights they need to provide better, more cost-effective care to the communities they serve. Our platform is strategically designed to guide health plans, accountable care organizations, and health systems in their journey toward achieving success in value-based payment initiatives. We are committed to creating an environment where innovation thrives, employees are empowered to drive meaningful change, and every team member plays a key role in reshaping the value and quality equation in healthcare. Strategic Planning and Execution: Develop and execute a comprehensive marketing plan to support business objectives, with a focus on lead generation and industry reach Identify and target key accounts in the health plan and health system market segments to expand brand awareness and market presence Collaborate with executive leaders to align marketing strategies with growth and organizational strategies and goals Define and manage marketing budget and implement and manage marketing efficacy metrics and ROI Brand Management: Strengthen and manage the SpectraMedix brand to ensure consistency and visibility across all channels Oversee the creation of compelling marketing content and campaigns that differentiate SpectraMedix and resonate with target audiences Digital Marketing: Lead digital marketing initiatives including SEO, SEM, and other digital channels Utilize data analytics to measure the effectiveness of digital campaigns and adjust strategies accordingly Content Development: Create and manage high-quality content that showcases our expertise in healthcare analytics and value-based care Develop case studies, white papers, webinars, and other thought leadership materials Focus on educational content, such as whitepapers, eBooks, and blog posts, highlighting the benefits of healthcare analytics in value-based care Market Research & Analysis: Conduct market research to identify trends, opportunities, and competitive landscape Use insights to inform marketing strategies and product development Collaborate with the sales team to develop tools and resources that support joint sales-marketing processes Provide training and guidance to ensure consistent messaging and effective use of marketing materials Event Management: Plan and execute industry events, trade shows, speaking opportunities, webinars, and online events Partnership and Collaboration: Form partnerships with industry associations and other technology providers to expand reach and credibility Performance Analytics: Continuously monitor and analyze the performance of marketing campaigns using analytics tools Adjust strategies based on data insights to improve lead generation and conversion rates Customer Success: Highlight successful client achievements and develop content showcasing these achievements Bachelor’s degree in Marketing, Business, or a related field; MBA preferred Minimum of 10 years of marketing experience, with at least 3 years in a leadership role within the healthcare or technology sectors Proven track record of developing and implementing successful account-based marketing strategies with demonstrable results Proficient in digital marketing tools and platforms, including Google Analytics, SEO/SEM, CRM systems, and marketing automation tools Analytical mindset with the ability to leverage data to drive decision-making and optimize marketing performance Experience managing budgets and leading a team of marketing professionals