Head of Brand & Creative Marketing

Description : The Director/Senior Director, Consumer Marketing will shape an insights-driven Consumer marketing strategy and creative campaign that drives Consumer behavior change and Viaskin Peanut market performance ensure consistent, on-strategy Viaskin Peanut brand messages are delivered to Consumers build an end-to-end Viaskin Peanut family support ecosystem to optimize the patient experience translate insights into brand, digital communications, product and commercial strategies to drive actions across teams manage two direct reports who will drive omnichannel tactical planning and execution to optimize Consumer engagement lead post-launch refinement of Consumer strategy and messaging based on customer insights, analytics, and new clinical data Optimize digital touchpoints (website, automation tools) to increase traffic flow Leverage analytics to monitor performance and improve ROI Location : in Warren NJ office -3 days a week onsite Recent launch expertise in high-performing consumer-driven brands; pediatric and/or food allergy launch experience is a plus Significant experience leading marketing initiatives and driving brand performance Demonstrated experience in utilizing data, insights, and analytics to optimize marketing performance and achieve brand/corporate objectives Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Medical Affairs, Sales, Managed Markets, Regulatory, Legal and Compliance Take smart risks, mentor each other to always do better & be accountable for our choices, our opinions, and our actions, Compensation range for this role$$ 195-210K -25% bonus -Vac days 15 #