Head of Business Development and Marketing

The Head of Marketing and Business Development is responsible for developing, executing and delivering the marketing plan objectives and pricing strategies for existing and new Product Groups within the Food Packaging BU, leading to business growth and creating sustainable competitive advantage for Ahlstrom. The Head of Marketing and Business Development is also responsible for leading the development of business cases to define new product innovation needs consistent with market needs and trends. This is considered a key role for strengthening the Ahlstrom Brand and capabilities in the marketplace. This position collaborates with several internal cross-functional teams as well as externally with converter customers, CPG’s, and channel partners to effectively deliver business unit objectives.

Responsibilities

Monitor, analyze and interpret customer and competitive landscape and extract key insights in support of developing marketing plans, pricing strategies and Business Unit strategy development
Manage and optimize pricing to drive maximum profitability of the complete product portfolio including existing business, new Opportunities, customer requests for proposals and market price increases
Manage the CPG team to drive “pull” demand for Ahlstrom’s capabilities, products and services
Establish direct relationships with peer contacts within the customer base to gain relevant details about customer business growth strategies in order to align Ahlstrom with their goals and objectives
Active participation in industry and professional organizations to stay current with market trends and dynamics; positioning Ahlstrom as a leader in our business segments
Monitor and communicate details of our Opportunity Pipeline to assure we are on-track to achieve business growth targets
Recommend and implement pricing strategies to support product category growth objectives
Identify attractive new product categories as well as expansion opportunities in existing categories
Understand competitors’ approach to the market along with their product portfolio and performance within the market
Identify new offerings beyond product that bring value to our customers

Requirements

Bachelor’s degree in Business/Marketing or a related field; MBA preferred
10 years of applicable marketing, market management, pricing, or product management experience
Food packaging experience highly desirable
Proven track record of achieving and exceeding expectations
Strong business, financial acumen and communication skills
Demonstrated strategy development and execution skills
Strong verbal, listening and interpersonal communication skills
Proficient with MS Office, CRM software and processes
Ability to travel up to 25% of the time

Ahlstrom is an Equal Opportunity Employer. Equal opportunity is a sound and just concept to which we are firmly bound. Ahlstrom will not engage in discrimination against, or harassment of, any person employed or seeking employment with our company based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, non-disqualifying disability, status as a protected veteran or other characteristics protected by law.

Benefits:

401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance

Application Question(s):

What are your salary expectations?

Ability to Commute:

Kaukauna, WI 54130 (Required)

Work Location: Hybrid remote in Kaukauna, WI 54130