Head of Client Marketing

They will plan, execute, and measure an end-to-end marketing strategy for growth in client AUM, including brand strategy, content and thought leadership, multi-channel consumer campaigns, and nurturing strategies for the prospect pipeline. What You Are Good At Oversee the refinement of Janney’s brand strategy, including language, design, and prospect segmentation.Lead Janney’s digital marketing strategy, including channel, geography, media planning, measurement, and optimization.Advance content and thought leadership as a core element of client marketing, drawing on Janney’s substantial insights and wealth management expertise.Advise on and activate multiple growth strategies, including direct-to-consumer marketing, engagement of current clients, seminars and events, and referrals. Benefits: Janney believes that its employees are the key to what makes a great company. We recognize that when our team members thrive, our firm is more successful.