Head of Creative Brand & Content Marketing

Marketing Manager, Growth & Content Location: Hybrid - 1-2 days/week in Fair Lawn, NJ Type: Full-Time Reports To: President About the Role We’re looking for a Marketing Manager, Growth & Content to drive pipeline through high-impact campaigns and content that converts. You’ll be the architect behind demand generation, content strategy, and funnel optimization — with a clear line of sight to sales and revenue. Responsibilities Campaigns & Pipeline Growth Launch and manage multi-channel campaigns (LinkedIn, email, webinars, digital ads) targeting provider groups and health systems Build and optimize lead funnels, capture forms, and nurture sequences Identify high-intent audiences and tailor messaging to specialty and role Collaborate with sales to turn buyer pain points into campaign opportunities Track campaign ROI, lead conversion rates, and pipeline contribution Content Strategy & Execution Write blogs, landing pages, email campaigns, and white papers Develop messaging frameworks by persona (e.g., CMO vs. Clinical Director) and by program (CHF, OB, Hypertension, etc.) Call us at View phone number on click.appcast.io and leave a 30-60 second voicemail sharing: Your name What excites you about this role A campaign you’re proud of and its impact