Head of Creative Content​/Creative Director

You oversee quality, run reviews, maintain standards, and present work to stakeholders who evaluate it on how it looks. Your department does not support the paid media team -- it partners with it. If you have spent years running other people's creative functions and know exactly how you would do it differently, this is where you prove it.Job OverviewWe are hiring a Head of Creative Content to own the entire creative function at YAMU Media -- from strategy and testing to production and team building.This is not a creative director role where you oversee aesthetics. This is a revenue-generating leadership role where your department's output is measured by ad performance, not by how good the creative looks. You will build the team, own the process, develop the testing strategy, and ensure that every piece of creative your department produces is engineered to perform.Key Responsibilities Own the creative strategy across all brand accounts -- define the direction, set the standards, and hold the team to themBuild, hire, and manage the creative department -- including editors, scriptwriters, designers, and any specialist roles the function requiresOversee all creative production from brief to final delivery, ensuring every asset is optimized for performance before it goes liveDevelop and run creative testing frameworks -- structured hypothesis testing across hooks, formats, audiences, and offer angles, with documented learning from every testMake the call on when to produce internally and when to source externally -- UGC agencies, VSL creators, street interview vendors, high-production studios -- and manage those vendor relationships when sourcing outEstablish and maintain a library of winning creative, organized by format, hook type, performance outcome, and brand verticalCollaborate with paid media strategists daily -- creative decisions must be informed by what the data is showing in active campaignsPresent creative strategy and performance insights to brand leadership and internal stakeholders with clarity and confidenceSet the bar for what good means in this department -- and hold everyone in it to that barMust UnderstandHook rate: what causes someone to stop scrolling and what causes them to keep going within the first two secondsHold rate: how editing, pacing, narrative structure, and visual choices affect how long a viewer stays in the videoThumb-stop ratio: how to engineer the opening frame and first second to interrupt autopilot scrollingAttention psychology: how the brain processes information in a short-form video environment and how to use that to hold attention longerRe-hooks: how to rebuild attention mid-video when drop-off is expected, and when a re-hook is needed versus when the pace is sufficientPattern interrupts: how visual, auditory, and narrative changes reset attention, and how to deploy them without breaking the creative's narrative flowCaption strategy: how caption design, timing, and emphasis affect both retention and accessibility -- this is an editorial decision, not a design taskBuyer psychology: how to sequence pain points, desire, social proof, and urgency to move a viewer from awareness to intentCreative testing: how to structure tests that isolate variables so the results are actually readable -- not just running two ads against each other and calling the winnerCreative Formats You Must CommandYou have produced winning ads in every format below and can speak to what makes each one work and when to use it:UGC: creator-led content that feels native to the platform and drives conversion without feeling like an adFounder content: direct-to-camera from a founder or spokesperson, built around authority and trustTestimonials: structured social proof that moves beyond "I love this product" into specific, credible, verifiable claimsHigh-production commercials: polished,…