Head of Digital Advertising

Head of Digital Advertising (Creative Agency)

Company: My Client (Confidential)

Location: Virginia Beach, VA (On-Site)

Type: Full-time

About the Company

[My Client] is a full-service creative and advertising agency based in Virginia Beach. Founded in 1978, [My Client] is independently owned and known for its team of creative thinkers, problem solvers, storytellers, digital gurus, and strategic minds. Their collaborative culture fosters both individual and company growth, creating an environment where great ideas thrive. With deep roots in the community and a results-driven approach, [My Client] helps brands grow by aligning strategy, creativity, and media execution—all under one roof.

About the Role

My client is looking for a Head of Digital Advertising to lead the planning and execution of paid media strategies across paid search and social channels including Google, YouTube, and Meta. The role requires a blend of strategic oversight and hands-on campaign management, with direct leadership of a five-person media team and strong support from cross-functional partners—including account management, in-house creative, copywriting, photography, and videography.

The ideal candidate will have a solid understanding of platform capabilities, performance metrics, and how to collaborate effectively with creative teams. This role will also play a key part in client strategy sessions and new business presentations, working closely with account leads and agency leadership. The position reports directly to the President.

What You\'ll Do (Responsibilities)

Lead paid media strategy and execution across Google and Meta platformsManage a team of five paid media specialists (SEM + Paid Social)Oversee campaign budgets, performance forecasting, pacing, and optimizationsContribute to hands-on media buying and campaign management as neededPartner with creative teams for messaging and content strategiesPresent campaign strategies, results, and recommendations to clients and in new business meetingsEnsure campaigns are performance-driven and aligned with client goals through continuous testing, learning, and reportingWhat We\'re Looking For (Requirements)

5+ years of experience in paid media and digital advertising, with a focus on Google and Meta platformsExperience managing direct reports and developing high-performing teamsStrong working knowledge of Google Ads, Meta Ads, and analytics tools.Ability to balance strategic planning with hands-on campaign executionComfortable with client-facing work, including presenting strategy and performance insightsStrong collaboration, communication, and problem-solving skillsAbility to work on-site in Virginia Beach, VA*Preferred: Agency experience and Google/Meta certifications

What Makes this Opportunity A Dream Job?

Creative Culture, Proven Results – Work at an agency where ideas thrive and results matterIndependently Owned, Deeply Rooted – Join a legacy agency with modern thinking and long-term stabilityAll Under One Roof – Strategy, creative, and media in one collaborative environmentGrowth-Focused Leadership – You’ll report directly to the President and have influence across client and team initiative.*Disclaimer / About Backbone Talent: Backbone Talent is a recruiting agency that partners with high-growth brands to help them find and hire top-performing talent. This is a permanent placement opportunity with one of our clients. Candidates will be considered for full-time, direct hire employment with the hiring company. All inquiries are kept confidential.

Salary: USD 72000 - 108000 per year

Experience: 5 years required