Head of Digital Marketing

Program Strategy & Execution Manages successful influencer programs by developing custom strategies and tactical plans to achieve client goals and objectives. The Influencer Marketing Manager has formed strong relationships with client contacts and established themselves as the main point of contact, leading routine calls and taking ownership of client deliverables and oversight of program operations and strategy execution. The Influencer Marketing Manager is becoming familiar with AP's tools and solutions, and the wider affiliate landscape, and is growing knowledgeable of affiliate tactics and methodologies that are applicable to the strategic approach and design of their owned influencer programs. By 4 months, the Influencer Marketing Manager is taking ownership of managing a portfolio of clients with little guidance from their Account Director. Clients are being serviced profitably with AP targets, client KPI's are being met, and an average Qualities of the Ideal Candidate Strong with data analysis, easily able to pinpoint issues and opportunities within a data set Ensures that influencer strategies and tactics have measurable results Translates data and insights into actionable next steps for clients