Head of Digital Marketing

AtToYouwe aim to provide all our customers with a great experience by connecting them with thousands of merchants across Saudi Arabia, and we take great pride in our diverse team which represents different backgrounds, experiences, and visions. As Head of Digital Marketing, you will own ToYous overall digital media strategy, spanning bothperformance marketing (user acquisition, retargeting, app marketing) and brand media planning (awareness, consideration, and top-of-mind presence). You will lead paid campaigns across multiple platforms to drive growth at every stage of the funnel and partner cross-functionally to bring integrated marketing campaigns to life. This role requires deep expertise in ecommerce performance marketing, along with a strong understanding of brand communication and media mix planning. Key Responsibilities • Develop and lead a holistic digital marketing strategy that balances performance and brand media investment across the full funnel.