Head of Digital Marketing / Online Marketing (m/w/d)

This position manages all other personnel in the marketing department and requires exposure to sensitive information necessitating considerable use of tact, diplomacy, discretion, judgment, and confidentiality. This position requires that the individual work in office, independently, and with minimal supervision. for consistency of brand Update content on the Bank's website, internet marketing, and social media, including branding, social media incorporation, all content and copy accuracy for Bank and community levels Define the most important social media KPls and measure the success of social media and digital marketing initiatives Incorporate CRA (Community Reinvestment Act) opportunities into the Bank's marketing strategies Assist branches in the marketing, communications, and positioning of their products, services, and activities Serve as the day-to-day point of contact for outside vendors and internal management members related to advertising and media Keep informed of developments in the fields of marketing, communications and public relations and use this information to help the Bank operate with initiative and innovation Work with senior management, branch staff and others to develop and maintain a strategic perspective, based on marketplace, bank direction, and programs and services Manages marketing employees and external vendors and acts as liaison with advertising agencies and media outlets Qualifications: Bachelor's degree in Communications, Marketing, Public Relations, Advertising or related field, or equivalent experience Minimum 5years of hands-on digital communications/marketing experience required (including social media, website, online communication design/development, copywriting) Highly proficient in social media outlets including, but not limited to, Linkedln, Facebook and lnstagram Proficiency with Microsoft Office products required Proficiency in Adobe Design Standard Software and other technical software Strong project management skills, well-organized, with an excellent eye for detail Self-directed and able to work with minimal supervision Have an excellent ability to prioritize and work on multiple projects and tasks in a fast paced environment to successfully meet deadlines Ability to travel to various locations All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please respond to this posting to connect with a company representative.