Head of Growth Marketing

About Flow
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Flow Engineering is an AI-native requirements platform for modern engineering organizations, enabling hardware teams to collaborate with AI agents to design, validate, and evolve complex systems with speed and rigor.

About the role
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Flow is seeking a Head of Growth Marketing to build the demand engine behind our go-to-market. You will own how engineering leaders in aerospace, defense, automotive, and adjacent industries discover Flow, and you will turn that awareness into qualified pipeline.

What you'll do
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* Own pipeline: set demand generation targets alongside sales and leadership, then build and run the programs to hit them.
* Build a repeatable inbound motion across content, search, paid, email, and web, with honest attribution from first touch to closed won.
* Run account-based campaigns against a defined list of hardware engineering organizations, working shoulder to shoulder with founder-led and early enterprise sales.
* Develop messaging and positioning for a technical audience of systems engineers, program managers, and engineering executives, then test it until it lands.
* Treat the website as a conversion surface: product pages, technical content, demo requests, and self-serve entry points.
* Own the events and field calendar, including industry conferences, customer roundtables, and webinars that reach buyers in regulated industries.
* Stand up marketing operations and reporting so every program carries a cost per opportunity and a clear signal on what to cut or scale.
* Partner with product and engineering on launches so new AI capabilities reach the market with a story customers actually understand.

About you
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* 8+ years in B2B marketing, including 2+ years leading growth or demand generation, ideally taking a startup from early traction to repeatable pipeline.
* Track record of owning a pipeline number and hitting it, with the reporting to show how you got there.
* Experience marketing a technical product to a technical buyer. Exposure to hardware, aerospace, defense, automotive, or engineering software is a strong plus.
* Comfortable with long, multi-stakeholder enterprise sales cycles and the content and nurture programs they require.
* Strong writer who can turn complex engineering workflows into clear, credible copy without overclaiming.
* Analytical and self-sufficient with funnel data, experiment design, and attribution.
* Comfortable in a high-ownership, fast-paced environment where you scope your own work and ship it.

How we work & values
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* Speed over everything: get campaigns live quickly, then harden and scale what works.
* Own, downscope, ship, iterate: one clear owner per program, from first idea to measured result.
* Fundamentals done well: measurement, attribution, and reporting are part of the first version, not an afterthought.
* Competitive salary and meaningful equity.
* Health, dental, and vision coverage.
* Flexible time off and support for experimentation, learning, and staying current with the AI ecosystem.