Head of Growth, Marketing ​/ Advertising ​/ PR

Performance Marketing (Hands on Keyboard) • Personally manage and optimize $500K-$1M/month in Meta/Google spend • Build campaigns, test audiences, write ad copy, analyze creative data YOURSELF • Design geo-targeted campaigns for our retail partners (especially Kroger launch) • If you haven't touched Facebook Ads Manager this week, this isn't for you Must Have: • Currently running $300K+/month in paid spend YOURSELF (not your team) • Opened Facebook Ads Manager TODAY (we'll ask to screenshare) • Personal relationships with 50+ creators you've whitelisted • Have personally negotiated influencer deals (not through an agency) • Worked at profitable brands between $10M-$100M • Understand retail velocities and digital's impact on them Prove You're Real We will ask you to: • Screenshare your Facebook Ads Manager during the interview • Show us a campaign you optimized THIS WEEK • Pull up actual creator conversations in your inbox • Walk through your personal workflow for launching whitelisting campaigns • If you can't do this, don't apply What Success Looks Like Do NOT Apply If: • You "oversaw" media buying but didn't do it yourself • You "managed a team" that ran campaigns • You last opened Facebook Ads Manager in 2023 • You think creative strategy means mood boards • You've never felt the pain of missing ROAS targets with YOUR budget To Apply No "I managed someone who did this."