Dec. 13, 2024

Head of Industry | Financial Services & Apps Advertising

TikTok Austin, Texas

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. The Head of Industry serves as the business leader responsible for driving revenue for advertisers in the financial services and apps industries. Responsibilities: • Craft overall strategy to deliver on revenue targets and steer the vertical to increased growth potential • Prioritize sales narratives that relate to the needs of your industries • Deep understanding of product to drive enhancements to unlock revenue • Bring a consultative approach that will align around a customer first methodology • Provide thought-leadership and mentorship to your team on overall account planning • Develop and maintain a strong understanding of key vertical market trends and customer opportunities • Develop and lead a national sales team of people managers and individual contributors Minimum Qualifications: • Extensive experience in digital advertising, ad sales, and/or brand marketing • People management experience • Strong knowledge of the financial services and apps industries: business models, market drivers, and growth strategies • Mastery in marketing, sales strategies, and sales enablement • Expertise in media channels preferred by advertisers in the financial services and apps industries. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

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