Head of Marketing

Sharetec is looking for a Head of Marketing to join our team! At Sharetec, we believe in the talent of our workforce. Not only do our customers rely on us to deliver powerful technology, but they also count on us to be a caring partner in their business. As Head of Marketing, You Will: • Build, own, and scale Sharetec’s marketing function from the ground up • Develop and execute marketing strategy, including annual planning, campaigns, demand generation, and pipeline-building programs focused on attracting and engaging credit unions, in partnership with Sales • Own brand, messaging, and content, including positioning, storytelling, thought leadership, PR, customer communications, and sales enablement materials tailored to credit union leaders and teams • Lead digital marketing efforts, including website strategy, SEO/SEM, paid media, and social channels • Drive execution of events and field marketing efforts, including trade shows and the Sharetec Users Conference • Personally execute much of the day-to-day marketing work, while leveraging agencies and vendors as needed • Partner closely with Product on launches, messaging alignment, and voice-of-customer insights • Collaborate with the executive team on brand representation, communications, and marketing priorities • Translate strategy into measurable, actionable programs and iterate based on results What We’re Looking For: • Proven ownership of full-funnel demand generation and pipeline growth, with strong alignment to Sales • Clear leadership in positioning, messaging, and go-to-market strategy across products and customer segments • Ability to balance strategic planning with hands-on execution across content, digital channels, and campaigns • Experience building or scaling a marketing function in a SaaS or B2B environment • Strong cross-functional leadership with Sales, Product, and executive stakeholders • Data-informed decision making using marketing performance metrics and insights • Proven ability to operate in lean, fast-paced environments while personally driving meaningful work • Comfort operating in trust-driven B2B environments, such as fintech, financial services, or marketing to credit unions and similarly regulated industries