Head of Marketing

The Head of Marketing leads integrated marketing and product marketing efforts that strengthen Genova Diagnostics’ market position and drive provider awareness, engagement, and adoption across its advanced testing portfolio. · Manage lead generation initiatives and collaborate with Sales and Operations to improve lead routing, follow-up discipline, nurture effectiveness, and conversion performance. · Lead webinar strategy and execution support, including topic planning, speaker coordination, audience development, registration growth, event promotion, post-event nurture, and conversion tracking. · Partner with internal teams to create marketing materials that enable the sales organization and support provider education, account growth, and product adoption. · Coordinate communication across product, digital, sales, operations, IT, finance, and leadership teams to drive alignment and execution quality.