Head of Marketing

Harbour Point Companies is seeking a Head of Marketing to lead all marketing efforts across its luxury real estate team, Michael Lawler Real Estate, and affiliated businesses. Own and manage the marketing budget across all Harbour Point companies, ensuring strategic allocation across channels and vendors.Develop and execute an enterprise marketing plan for all Harbour Point brands, including Michael Lawler Real Estate, Harbour Point Title, Harbour Point Insurance, Harbour Point Concierge, and new construction.Lead and direct the marketing team, including a creative director and digital marketing specialist, establishing clear priorities and accountability.Build and maintain a comprehensive content calendar across all marketing channels and brands, ensuring consistent and proactive messaging.Negotiate with publications and audit placements to ensure contract compliance, optimal positioning, and return on investment.Develop and execute a digital marketing strategy encompassing paid advertising, social media, video production coordination, and email marketing.Coordinate with the listings team on marketing needs for active listings, open houses, and sold announcements.Develop and implement a past client and sphere of influence campaign to drive referrals and repeat business across all Harbour Point service lines.Serve as the primary client-facing point of contact for marketing deliverables, including listing features, publication placements, and branded materials.Manage branded merchandise, including sourcing, approval, and inventory oversight.Identify and leverage brokerage tools, preferred vendor partnerships, and platform resources to maximize marketing effectiveness and reduce unnecessary spend.Work cross-functionally with operations to ensure marketing reinforces a cohesive enterprise brand across all Harbour Point business lines. 3–5+ years of marketing experience, with at least some time in a leadership or senior individual contributor capacityA bachelor’s degree in Marketing, Communications, or a related field preferredProven, FULL-TIME RESIDENTIAL REAL ESTATE luxury market experience Demonstrated ability to develop, manage, and optimize a marketing budgetStrong digital marketing skills including paid advertising, social media strategy, content marketing, and email campaignsVideo content strategy experience, including production coordination and social reel distributionExperience managing or directing creative team membersProficiency in Microsoft 365 and familiarity with common marketing platforms and toolsSelf-starter with exceptional organizational skills and the ability to manage multiple priorities without close supervision This role is designed for a confident, entrepreneurial marketing leader who can build strategy from the ground up, manage a small creative team, and drive meaningful growth. Someone with a genuine fluency with the luxury consumer mindset and an appreciation for the standards that come with it, i.e. experience in luxury real estate, high-end hospitality, or a similarly positioned brand will translate well.