Head of Marketing and Advertising

Director Of Marketing & Events The Director of Marketing & Events will lead company-wide marketing efforts as CraneWorks continues to grow. The role will be responsible for building and executing marketing strategies to support our current branches while helping launch and promote new locations. The ideal candidate is both strategic and hands-on—someone who can use market data to guide decisions while also managing events, digital marketing, and social media that showcase our equipment, people, and culture. This role will be accountable for measurable outcomes such as lead generation, brand consistency, event ROI, recruiting support, and successful marketing support for new branch openings. Develop and execute marketing plans to support existing branches and new locations Research market trends and competitors to identify growth opportunities Ensure consistent branding and messaging across all locations while allowing for regional needs Drive lead generation for rentals, equipment sales, and service across all divisions Manage company social media channels, including LinkedIn, Instagram, and Facebook Oversee website content, SEO, digital advertising, and performance tracking Guide the creation of marketing materials such as brochures, videos, and sales tools Use internal systems to track customer engagement and marketing results Plan, manage, and attend trade shows, open houses, customer appreciation events, and other internal or external events across all locations Support branch leaders and sales team with local marketing efforts 8+ years of marketing experience, preferably in a multi-location or industrial business