Head of Marketing and Advertising

Director Of Marketing & Events
The Director of Marketing & Events will lead company-wide marketing efforts as CraneWorks continues to grow. The role will be responsible for building and executing marketing strategies to support our current branches while helping launch and promote new locations.
The ideal candidate is both strategic and hands-on—someone who can use market data to guide decisions while also managing events, digital marketing, and social media that showcase our equipment, people, and culture.
This role will be accountable for measurable outcomes such as lead generation, brand consistency, event ROI, recruiting support, and successful marketing support for new branch openings.
Develop and execute marketing plans to support existing branches and new locations
Research market trends and competitors to identify growth opportunities
Ensure consistent branding and messaging across all locations while allowing for regional needs
Drive lead generation for rentals, equipment sales, and service across all divisions
Manage company social media channels, including LinkedIn, Instagram, and Facebook
Oversee website content, SEO, digital advertising, and performance tracking
Guide the creation of marketing materials such as brochures, videos, and sales tools
Use internal systems to track customer engagement and marketing results
Plan, manage, and attend trade shows, open houses, customer appreciation events, and other internal or external events across all locations
Support branch leaders and sales team with local marketing efforts
8+ years of marketing experience, preferably in a multi-location or industrial business

Experience supporting company growth into new marketsStrong experience planning and managing industry eventsKnowledge of digital marketing tools, CRM systems, and social media platformsWillingness to travel to branch locations as neededStrong background in marketing and brandingExperience creating content for social media, including photography, video production and editing, and copywritingExperience with graphic design software like Canva or Adobe Creative SuiteExperience with web management software such as WordPress and HubSpotExperience with SEO and Google AnalyticsAbility to manage multiple projects at once and work cross-functionally with multiple departments
Bachelor's degree in Marketing, Communications, or related field
Travel Requirements:
Quarterly visits to company branches with overnight travel are expected
Attend customer, vendor, and company events as required in all locations
Occasional evening or weekend event work is expected.