Head of Marketing and Advertising

Director - Product Marketing, Strategic Initiatives Direct message the job poster from BISSELL Homecare, Inc. Associate Director - Global Talent Acquisition at BISSELL Homecare, Inc. As Product Marketing Director of Strategic Initiatives, this role holds P&L accountability for developing categories and new businesses aligned with BISSELL growth ambitions. They are also responsible for all innovation activities including identifying key consumer insights/”jobs to be done”, prioritizing new opportunities to align with business priorities, developing a 3-year roadmap with meaningful innovation and new products, aligning go-to-market and launch strategies across regions, driving cost improvements, and identifying post-launch product improvement areas. Responsible for delivering sales, gross margin, operating budget, advertising budget, cost reduction, AOI, and profit goals for category(s) of responsibility; Develops and aligns the organization to a compelling Global Category Strategy; Spearheads the development of a sufficient and attractive 3-year product innovation calendar, aligning cross-functional leaders, regional partners, and the VP/GM; Develops and delivers a 1-year marketing plan; Represents the Voice of the Consumer and all that this implies relative to: Development of go-to-market strategies Cross-functional and customer communication; Develops product and consumer programs by partnering with the relevant channel, account, or regional teams; Partners with Sales & Market Research to grow category share and optimize product assortment to maximize growth and profitability for BISSELL and our retail customers: Grows unit and dollar share in total and on critical products; Delivers a global approach that balances maintaining share leadership in North America, while accelerating growth across the globe; Builds the business through the use of qualitative and quantitative market research; Leads, coaches, and manages the development of direct reports. Seniority level Director Employment type Full-time Job function Marketing Industries Manufacturing