Head of Marketing and Advertising

A successful Marketing Manager at Swank Motion Pictures will help advance our growing business. The Marketing Manager will be responsible for the creation and ownership of core product messaging and collateral, sales enablement, market intelligence, data collection and customer insights, all in support of developing a successful and agile marketing plan in support of our strategic market sales goals.

You will help define go-to-market messaging, positioning and tactics that align with our strategy for the marketing plan and can be executed upon by our cross-functional team including sales, marketing, and design.

You will also support the creation of sales and channel enablement materials to ensure their ongoing ability to sell and support these products, as well as being able to upsell related offerings.

To be successful in this role, you must possess strong marketing and communication skills. Be willing to engrain yourself within the customer experience and think rapidly on how to apply new insights to our messaging and content with attention to detail and a sharp eye for quality, along with the ability to grasp and translate technical capabilities into benefits.

Responsibilities Identify customer needs, key personas, market trends, market landscape and build differentiated positioning and messaging for Swank's products and services.

Develop compelling product feature narratives with clear, consistent and compelling messaging through a strong customer focus lens.

Work with the team to translate the messaging into creative and high-impact customer-facing materials such as solution sheets, infographics, customer emails, social posts, knowledge articles, e-books, case studies and more to clearly communicate success stories and best practices.

Gather and analyze campaign data to support agile movement at critical "go left or go right" moments to optimize lead generation.

Conduct market and customer research to understand the industry we are serving, identify trends and uncover opportunities.

Be accountable to both sales and marketing to ensure knowledge is shared, accountability is tracked and successful execution, measurement, feedback and learnings are applied as we learn, adapt and grow.

Act as a project manager, overseeing the execution of key initiatives in collaboration with creative teams, leadership and external resources.

Proven experience in marketing or advertising, with a focus on go-to-market positioning messaging, planning, and execution.

Expertise in digital marketing, including SEO, SEM, social media, email campaigns, and Google Analytics.

Experience working cross-functionally between marketing, sales, design and development teams.

Demonstrated successful go-to-market messaging and content creation.

Excellent project management skills with the ability to take on multiple projects simultaneously and deliver on time and still meet or exceed goals.

Manage and potentially attend tradeshows and industry events, as required, for assigned markets and audiences.

Educational Requirements Bachelor degree in Marketing, Advertising or a related field.

Organizational Relationships Reports to the Marketing Director. Works closely with all members of the marketing, design and production team. Benefits Comprehensive compensation and healthcare packages, including medical, dental, vision, and life insurance products

Competitive paid time off: vacation, personal time, holidays, and winter break

Company sponsored volunteer & community outreach opportunities

Organizational growth potential through our company sponsored online learning platform

Hybrid work environment

EOE, including disability and veterans

Employment type Full-time

Job function Marketing