Head of Marketing and Advertising

The role works closely with the Director of Marketing and VP of Marketing and Sales to help drive member acquisition, retention, guest visits, brand awareness, and revenue growth across the company. The ideal candidate is a creative and analytical marketing professional with a strong understanding of consumer behavior, emerging marketing trends, digital marketing and brand management. Assist with marketing campaigns, development of collateral, and special events, helping to ensure branding is consistent across all channels and locations. Monitor key performance indicators, lead generation metrics, campaign ROI, retention, and membership growth, making recommendations based on data insights. Experience managing multiple brands in multiple locations.