Head of Marketing and Advertising

We seek individuals who practice innovation and collaboration to develop creative solutions to complex issues. Our associates are the most valued assets of our company and have a commitment to fulfilling our mission. We recognize that the quality, motivation and performance of our employees are the factors in achieving our success.

Position Marketing Manager

Job Title Marketing Manager

Department Marketing

Full or Part Time Full Time

Position Summary The Marketing Manager at HORAN Wealth is responsible for the strategic planning, coordination, execution, and evaluation of all firm-sponsored events and marketing initiatives. This position serves as a client/community facing ambassador of the HORAN Wealth brand, ensuring every event experience is cohesive, impactful, and reflective of the firm’s values and commitment to excellence. It plays a critical part in enhancing the HORAN Wealth brand, strengthening client relationships, supporting business development efforts, and advancing the firm’s presence in the communities it serves.

This position is responsible for developing and executing fully integrated event programs across marketing channels. Key responsibilities include defining program objectives, crafting messaging, identifying and engaging target audiences, executing email and audience-generation campaigns, coordinating speaker plans, managing event websites and registration platforms, and overseeing all event logistics. Post-event analysis and measurement of outcomes are essential components of the role to ensure continuous improvement and return on investment.

The Marketing & Events Manager oversees the full lifecycle of events—from concept through post-event evaluation—including large-scale corporate events, smaller client or prospect events, sponsorship activations, and special initiatives. The role also manages external relationships with printing and mail house vendors, chambers of commerce, industry associations, nonprofit organizations, and other organizations in which HORAN Wealth has membership or clients.

The ideal candidate is creative, personable, highly organized, and professional , with the ability to manage multiple initiatives simultaneously while maintaining exceptional attention to detail. This position works cross-functionally with firm leadership, public relations, sales, and service teams to ensure all events and marketing programs align with HORAN Wealth’s strategic goals and brand standards.

Core Responsibilities Master Events, Sponsorships and Seminars Plan and Corporate Calendar

Establishes 12 month rolling marketing plan and calendar for events, seminars and sponsorships in all regional markets

Manages and updates corporate calendar and create updates and posting on SharePoint and communicates with Leadership and Sales

Adherence to Brand Guidelines on All Communications Materials and Advertising

Ensure all advertising opportunities marketing materials adhere to brand guidelines and are delivered on time

Coordinates the appearance of all HORAN Wealth print and electronic materials such as letterhead, use of logo, brochures, etc.

Develops customized Marketing materials and messaging for proposals and presentation to articulate why HORAN Wealth is unique and exceptional in the marketplace

This position allows for in-house design creating cost savings vs. Secures the appropriate venues for regional programs and events, including site inspections and negotiations of contracts

Identity, negotiate and manage significant strategic partnerships, alliances, and relationships that support the organization’s current and emerging directions

Contract with keynote speakers

Liaise and manage relationship with vendors, including printing companies

Integration of Events and Seminars into Marketing Business Plan

Supports special marketing projects as required

Manage through service level agreements, completion of all marketing projects, on time, on budget

Marketing/Finance

Work with Finance department to ensure that accurate and up to date financial information is correct for each event

On Site Events Support

Create Registration Link on website and Monitor, Track, and Report Registration Status

Post Seminar information on website

List Management

Desired Skills Demonstrates experience in professional writing, press releases and social media

Demonstrates skills, knowledge and experience in the design and execution of marketing, communications and public relations activities

Strong creative, analytical and organizational skills

Detail-oriented with the ability to manage multiple projects at a time from inception through execution

Competent in utilizing Adobe Creative Suite, Photoshop, InDesign, Illustrator, Canva, Visme, Constant Contact

Demonstrates proficiency in Microsoft Office products, Word, Excel and Power Point

Qualifications Required 4-year degree from an accredited University focusing on journalism, marketing, or public relations, with demonstrated success, preferably in B2B, in the for-profit or professional sector

Minimum of 5 years’ experience (preferably more) in marketing, communications, or public relations