Head of Marketing and Advertising

The Marketing Director of Frontlist is a strategic and tactical leader in planning and executing marketing programs for Zonderkidz and Blink YA frontlist titles. This position will lead the development and execution of marketing campaigns for author-driven frontlist titles for Zonderkidz and Blink YA Books.This role works closely with the VP of Marketing and serves as strategist and relationship contact for authors, driving launch strategy and execution for their books, from positioning and messaging through launch, PR, and post-launch performance.This candidate is a marketing innovator who inspires trust and confidence in internal and external stakeholders, and capable of handling multiple projects all at different stages in the marketing cycle with expertise and passion.
Our ideal candidate is a seasoned marketing leader with an interest in children’s publishing and familiarity with the ever-changing digital marketing landscape. The candidate is a strategic and tactical leader in working with the vice president of marketing to plan and manage marketing activities for our frontlist books to achieve sales goals. This position will lead the strategic development of select book marketing campaigns and develop an integrated marketing strategy and plans, in coordination with the vice president of marketing. This position will also be responsible for the ROI analysis and clear and timely reporting of results and actions for each book. The marketing director will work with the vice president of marketing and other marketing team members in a coordinated approach to bring awareness to and engagement with children’s and teen titles and authors.
Travel may be required based on the need of the business.
Creates vision for and implements several key author-driven marketing programs.
Develops and implements strategic individual book marketing campaigns working closely with cross functional partners including research/consumer insights, editors, authors, agents, sales, and retailers.
Pursues strategic partnerships with companies, retailers, and influencers to drive book sales.
Creative ability to craft effective messaging, branding, marketing storytelling, and digital campaigns.
Focus on continually improving existing marketing practices while staying attuned to trends and new opportunities.
Develop and strengthen relationships with key sales accounts and sales representatives.
Manage title marketing budget for assigned projects, adjusting based on revenue expectation and goals.
Work closely with marketing managers to implement a strategic Amazon marketing and advertising campaign for each title as assigned including stores, A+ content, SEO and keyword strategy, and advertising.
Build video strategy for key titles and execute across video-centric platforms such as YouTube, TikTok, and Instagram.
Develop and execute eBook and audio book promotional strategies for Zonderkidz in collaboration with Digital Sales team.
Measure success, trends, and ROI of marketing initiatives.
Proactively participate in regular marketing meetings.
Work Experience/Knowledge:

7-8 years in a marketing or related field role.Well-versed in digital marketing campaigns.2+ years of people management experience preferred.
Bachelor's in Marketing, Digital Marketing, or related field. Knowledgeable in digital marketing & analytics best practices. Understanding of marketing, brand management, and publicity. Existing relationships with advertising reps and media outlets. Knowledge in the inspirational, entertainment, or children’s product space preferred.
Strong communication skills – both external communication to potential readers and retailers, as well as internal communication to facilitate the planning & execution of marketing strategies with core constituents including authors & agents.
Deep knowledge of digital marketing strategies and tools/applications within that space (including social media, pay-per-click advertising, email).
Technical proficiency with marketing tools and programs.
Amazon Marketing Services (AMS) ad platform expertise and best practices.
Experience managing multiple, competing priorities, duties and/or projects.
Personal Characteristics:
The ability to be flexible and prioritize various projects going on at once. Curious about new marketing tools and trends.
Passion for the Christian publishing industry and for children’s publishing preferred.
HarperCollins Christian Publishing is an equal opportunity employer.
HarperCollins Christian Publishing is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at View email address on click.appcast.io Marketing