Head of Marketing and Advertising

To improve the Credit Union's competitive position, consistent with its mission, within the markets served; assist in development of objectives for marketing activities of the Credit Union; plan, direct, and coordinate the efforts of marketing toward the accomplishment of overall objectives; supply advice and assistance to the Senior Vice President and other operating units within the organization. To deliver planned results to meet the credit union's growth objective with respect to brand awareness, membership acquisition and retention. Knowledge and Skills: Education:(1) A bachelor's degree, or (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g., information technology certifications in lieu of a degree). Other Skills: Ability to analyze data and metrics to evaluate the success of marketing campaigns.