Head of Marketing and Advertising

Marketing Director Opportunity at Allagash Brewing Shape the future of an iconic craft brand Great brands don't stand still. Reporting to the President, the Marketing Director will own the company's marketing strategy from consumer insights to execution, partnering closely with Sales, Brewing, Hospitality, and Executive Leadership to strengthen the brand, increase consumer engagement, and deliver commercial results. This role is ideal for someone who thrives at the intersection of brand strategy, consumer insights, innovation, and commercial execution and enjoys building integrated marketing programs that create measurable impact. Bachelor's degree in Marketing, Business, or a related discipline with 10+ years of progressive marketing leadership experience within consumer packaged goods (CPG), beverage alcohol, food & beverage, or another consumer-focused brand Proven success developing integrated marketing strategies that drive revenue growth Strong background in brand management, consumer insights, product innovation, and commercial marketing Experience partnering closely with sales organizations and supporting retail and distributor channels Expertise across digital marketing, content strategy, social media, advertising, experiential marketing, and public relations Experience managing marketing budgets and measuring campaign performance and ROI The base salary range targeted for this role is $190,000-$230,000 plus bonus. Lead a talented marketing team while partnering across every area of the business.