Head of Marketing and Advertising

We’re looking for a sharp, results-oriented Marketing Manager to lead the execution of our paid advertising, promotional campaigns, email marketing, and audience acquisition strategies. Email Marketing & Customer Lifecycle Own the museum’s email marketing program from strategy through execution across all customer journeys. Coordinate cross-functional campaigns supporting major exhibitions, new collection announcements, signature fundraising events, family programming, corporate events, educational initiatives, retail launches, seasonal campaigns, and sponsor activations. Analytics, Performance & Executive Reporting Measure, analyze, and optimize campaign performance against core KPIs, including CPA, ROAS, website conversions, ticket sales, membership growth, email engagement, Customer Lifetime Value (LTV), CAC, and revenue attribution. Strong knowledge of Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager, conversion tracking setups, and email marketing platforms.