Head of Marketing and Advertising

Job Description Location: Hybrid — Knoxville, TN | Full-Time
Mandy Hancock Law PLLC

NOW HIRING MARKETING MANAGER
At Mandy Hancock Law PLLC, we know that family law is about far more than courtrooms and legal documents. It's about helping people navigate some of the most emotional, life-changing moments they will ever experience, with compassion, confidence, and exceptional legal guidance.
If you're an experienced Marketing Manager ready to join a firm where your voice matters and your work truly makes a difference, we'd love to meet you.
We offer an environment where you can focus on helping us find the clients that need us and join a collaborative team that values professionalism, integrity, and balance.
Performance-based bonus opportunities
Comprehensive benefits, including health insurance, paid time off (PTO), and a 401(k) retirement plan
Meaningful work helping families move forward with confidence
This is a highly accountable, hands-on role with responsibility for both marketing strategy and day-to-day execution.
Own the strategy, management, optimization, and reporting for paid advertising channels, including Google Ads, Local Services Ads, Meta, LinkedIn, TikTok, and YouTube
Manage the firm’s SEO, local search, AI-search visibility, website content, technical performance, landing pages, and conversion improvements
Track marketing performance across the full client journey, from lead generation through consultation and hire
Produce weekly, monthly, and quarterly reports covering lead volume, marketing spend, cost per qualified lead, attribution, and conversion performance
Maintain clean, reliable marketing and CRM data so leadership can make informed decisions
Lead the firm’s content strategy, including blogs, videos, guides, social media, newsletters, email campaigns, and client nurture sequences
Maintain brand consistency across advertising, digital platforms, events, and client communications
Work closely with intake and sales to improve lead quality, follow-up, messaging, and conversion
Audit and manage external marketing vendors while gradually bringing key marketing functions in-house
Develop a vendor-transition roadmap during the first 30 days, with responsibilities internalized progressively based on performance, bandwidth, and business needs
Build and maintain referral relationships, client-retention initiatives, events, sponsorships, webinars, seminars, and community-facing marketing programs
Participate in leadership meetings and quarterly planning, including forecasting, budgeting, and identifying new growth opportunities
Support the development and improvement of HubSpot and any other CRM or marketing systems used by the firm
Meet or exceed annual qualified-lead goals while maintaining cost efficiency and improving lead quality
The first year will focus heavily on building a reliable marketing infrastructure, improving visibility into performance, strengthening lead generation, and thoughtfully reducing the firm’s dependence on outside agencies.
We are seeking a hands-on Marketing Manager who can think strategically, execute independently, and connect marketing activity directly to qualified leads, consultations, and new clients.
5+ years of experience managing multi-channel marketing, preferably in a law firm, professional services, or another lead-generation environment
Bachelor’s degree in Marketing, Business, Communications or related fieldsStrong working knowledge of Google Ads, Google Local Services Ads, Meta advertising, retargeting, and paid social campaignsExperience managing SEO, local search, AI-driven search optimization, website content, technical improvements, and conversion-rate optimizationThe ability to analyze marketing performance using metrics such as lead volume, cost per qualified lead, conversion rates, channel attribution, and return on investmentExperience creating dashboards, maintaining accurate CRM data, and presenting actionable insights to leadershipStrong project-management skills and experience coordinating vendors, writers, designers, developers, and other marketing partnersExperience developing content calendars, email campaigns, newsletters, nurture sequences, landing pages, and client-facing marketing materialsFamiliarity with CRM and marketing automation platforms such as HubSpot, Lawmatics, or similar systemsThe ability to manage multiple priorities, meet deadlines, and communicate proactively when challenges ariseA collaborative mindset and the ability to work closely with firm leadership, intake, sales, vendors, and the firm’s fractional CMO
Experience in family law or legal marketing is strongly preferred.
Mandy Hancock Law is a distinguished family law firm committed to excellence in advocacy and depth of care in every matter we handle. At our firm, we believe the practice of law is not just about legal outcomes, but about helping people navigate transitions with clarity, dignity, and strength.