Head of Marketing and Advertising

Food Lovers Unite! Love food, fun, and fabulous people? Flexible schedules Drive the development of a comprehensive brand strategy and measure the effectiveness of our brand message and whether the strategy is being communicated effectively both internally and externally.Manage integrated relevant guest communication programs with a consistent look and feel, including both print and electronic media.Develop and execute a strategy to measure the results of all marketing programs.Develop and manage marketing and advertising budgets.Assist in ongoing consumer research and market research program to collect and utilize ‘Voice of the Customer’ data to drive the development of a comprehensive brand strategy.Manage the execution of the integrated marketing communication plan to support company’s Strategic Plan by targeted segment for existing and potential guests.Leverage consumer research, demographic data and trends to enhance marketing programs to improve guest loyalty, attract new guests and increase company sales.Develop and manage promotional activity including store grand openings/re-openings, in-store events, off-site events, vendor-supported programs and sweepstakes.Manage redesign of the website to improve ease of use, guest engagement, content delivery and relevance to targeted segments. At Busch’s, we realize that without caring, motivated and personable associates, there would be no guests to serve.