Head of Marketing and Advertising

Reporting to the Director of Integrated Marketing, the Integrated Marketing Manager leads the development and execution of omnichannel marketing strategies for either the pH-D® brand. As the integrated marketing lead for an assigned brand, this role connects Brand, Creative, E-Commerce, Sales, Events, agency partners, and consumer insights to bring integrated marketing strategies to life across paid media, retail media, creators, influencers, public relations, organic social, strategic partnerships, and experiential marketing. Working in close partnership with the Director of Integrated Marketing, the Integrated Marketing Manager translates business priorities into integrated consumer engagement plans, providing channel expertise, consumer insights, campaign recommendations, and performance optimization while ensuring all marketing initiatives remain aligned with approved brand strategy. Own the consumer journey for the assigned brand, ensuring a consistent and engaging experience across paid media, social, e-commerce, retail, public relations, partnerships, and events. 3–5 years of experience in integrated, consumer, brand, media, social, or growth marketing.Experience planning and executing integrated, full-funnel campaigns across multiple channels.Working knowledge of paid and retail media, social media, influencer marketing, public relations, content strategy, and customer journey planning.Ability to translate consumer insights and business objectives into effective marketing programs, creative briefs, and measurable results.Experience analyzing campaign performance, marketing metrics, and consumer data to identify trends and recommend improvements.Experience working with cross-functional teams, external agencies, creator networks, influencer programs, and related measurement platforms.Strong communication, relationship management, project management, and organizational skills, with the ability to manage multiple priorities and deadlines.Strategic, collaborative, and action-oriented approach with an understanding of emerging media trends and evolving digital platforms.Experience within CPG, wellness, health, nutrition, or performance-focused brands is preferred.Base salary + bonus based on company and personal performance