Head of Marketing and Advertising

Job SummaryThe Manager, Marketing supports marketing activities and internal and external communications to promote the image and reputation of the facility and its affiliates. This role focuses on enhancing the marketability, competitive positioning, and growth of the facility through strategic campaigns and community partnerships. The Manager, Marketing collaborates with the Director, corporate marketing teams, and approved vendors to implement marketing plans, advertising campaigns, and communications initiatives aligned with organizational objectives.Essential FunctionsCollaborates with facility leadership, corporate marketing teams, and approved vendors to develop and execute annual marketing plans.Monitors and manages online reputation by responding to patient reviews and ratings to maintain a positive public image.Acts as a facility media contact and spokesperson when appropriate, representing the facility professionally.Fosters valuable community relations and partnerships in support of the facility's growth and reputation.Maintains the facility website to ensure it provides current, compliant, and consumer-friendly information.Tracks and reports on return on investment (ROI) and key performance indicators (KPIs) for marketing projects.Communicates marketing strategies clearly and effectively to stakeholders.Complies with all policies and standards.Conducts performance evaluations, sets goals and provides feedback to staff on their performance and development.Strategic Planning and Financial OversightDevelops and manages departmental budget ensuring cost effective operations while maintaining high quality service.Develops and implements departmental policies and procedures and protocols to optimize quality and overall efficiencies.Quality Assurance and Regulatory ComplianceEnsures compliance with all relevant regulatory bodies. Participates in audits, inspections and accreditation processes as applicable.Follows established quality control practices to ensure accuracy, consistency and safety.Stays up-to-date with industry advancements, new technologies, and regulatory changes.QualificationsBachelor's Degree in relevant field required or Four (4) plus years of direct experience in lieu of a Bachelor's degree required Master's Degree preferred 2-4 years of experience in closely related field with Bachelor's degree required 2-4 years of previous leadership experience preferred Knowledge, Skills and AbilitiesStrong leadership, organizational, and communication skills.Ability to collaborate with interdisciplinary teams and manage cross-functional relationships.Ability to work effectively with others, delegate responsibilities, and independently manage tasks while meeting established deadlines.In depth knowledge of industry best practices and regulatory compliance (if applicable).Strong organizational and time management skills.Proficiency with Google and Microsoft platforms, healthcare software systems, and data analysis tools.