Head of Marketing and Advertising

Capstone Search Advisors is partnering with a growth-oriented organization to identify a Director of Marketing to lead strategic marketing initiatives across e-commerce, consumer branding, sports-related partnerships, and commercial B2B channels.

This is a senior leadership role for a data-driven and creative marketing professional with experience scaling direct-to-consumer and digital commerce platforms while also supporting commercial and institutional market growth.

E-Commerce & Digital Growth
Lead strategy and execution for Amazon and direct-to-consumer sales channels
Drive customer acquisition, retention, and lifetime value through paid media, influencer marketing, and retargeting
Optimize digital content, product listings, and storefront experiences for conversion and brand consistency
Conduct competitive analysis and market research to inform positioning and growth strategy
Leverage analytics to continuously improve ROI and performance

Sports & Consumer Brand Integration
Utilize professional and collegiate sports relationships to strengthen consumer brand credibility
Develop ambassador, sponsorship, and co-marketing campaigns
Translate professional-level performance validation into compelling consumer storytelling
Manage event marketing and partnership activations to expand brand awareness

Commercial & B2B Marketing
Build and execute marketing strategies targeting hospitality, healthcare, institutional, and industrial customers
Develop B2B marketing collateral including case studies, technical documentation, and digital assets
Support Sales through lead generation, account-based marketing, and channel enablement
Increase brand presence through trade shows, industry partnerships, and targeted digital campaigns
Own the overall marketing strategy, budget, and KPIs
Lead and mentor a cross-functional marketing team
Ensure consistent brand messaging across consumer, commercial, and partnership channels
Collaborate with Sales, Product, and Operations to align go-to-market execution

Bachelor’s degree in Marketing, Business, or a related field required
8-12 years of progressive marketing experience, including leadership roles
Experience in consumer packaged goods, performance brands, or sports-related marketing preferred
Strong background in B2B marketing within commercial or institutional environments
Expertise in e-commerce, digital advertising, and content optimization
Strong analytical and performance-measurement capabilities
Full-time

Marketing, Sales, and Advertising

Chemical Manufacturing and Business Consulting and Services

#