Head of Marketing and Advertising

Our client, an American insurance company providing personal, business, bond, and specialty insurance, is looking to hire a Marketing Director to join their team in Hartford, Connecticut . This is an initial 6-month hybrid contract opportunity.

As their Integrated Marketing Director , you will support and work on an integrated marketing campaign development and support internal clients and business partners to ensure marketing strategies deliver results based on business objectives.

Contract Duration: Initial 6-month contract (with possibility of extension).

Develop creative briefs grounded in insights and provide thought starters to the creative teams.

Share creative briefs with key channel partners to develop integrated marketing campaigns meeting business needs; collaborate with marketing and channel leads to establish approach, deliverables, and timing.

Provide clear, thoughtful, and strategic marketing recommendations to meet business objectives.

Lead the execution and oversight of designated campaigns with cross-functional teams, coordinating with planning managers and/or project management.

Communicate effectively to channel partners, planning managers, and project management throughout campaign development and execution.

Understand and uphold brand standards and ensure compliance with brand guidelines.

Provide clear and thoughtful feedback on creative work, inspire creative talent, and ensure outcomes align with approved strategies.

Provide strategic input to planning managers in developing integrated marketing campaigns.

Contribute to content development with thoughtful, strategic input.

Maintain knowledge of advertising and media platforms and trends.

6+ years of experience in advertising, marketing, or related field.

Strong account management skills and working knowledge of project management.

Deep understanding of digital marketing and digital advertising platforms, including digital, web, video production, field marketing, paid media, and social media.

Strong computer skills; expert knowledge of Excel and PowerPoint.

Proven track record working with and managing multiple clients and internal teams on marketing campaigns and creative development.

Contract

Project Management

J-18808-Ljbffr Motion Recruitment