Head of Marketing and Advertising

Director of Marketing & Growth
High-Growth Patented Jeep, Bronco & Pickup Truck Products Company EZ4X4 is looking for an exceptional Director of Marketing & Growth to help take our rapidly growing company to the next level.
EZ4X4 designs, manufactures, and markets patented products for Jeep, Bronco, pickup trucks, and the automotive aftermarket. We have developed more than 30 exclusive patents and have our own manufacturing operation in China.
We sell through our own e-commerce websites, Amazon, Walmart, dealers, B2B accounts, international markets, and major retail/big-box channels including Home Depot, Lowe's, Costco, and others.

We are looking for a seasoned, modern-thinking, hands-on marketing leader with the vision, creativity, technical knowledge, leadership ability, attention to detail, and relentless determination to help us get there.
This is not a position for someone who simply manages agencies and attends meetings.
WHAT YOU WILL LEAD You will take ownership of our complete marketing operation, including:
Websites and e-commerce
SEO and organic search
Facebook / Meta
TikTok
YouTube
Google advertising
B2B marketing
Dealer development and marketing
International marketing
Influencers and creators
Video production
Advertising creative and copy
Brand strategy
Marketing analytics and KPIs
You must understand far more than posting content.
You should know how to build audiences, create compelling content, develop short- and long-form video, create strong hooks, identify trends, work with influencers and creators, generate engagement, run paid campaigns, retarget customers, test creative, analyze performance, and convert attention into sales.
SEO EXPERTISE IS REQUIRED You must thoroughly understand modern SEO, including technical SEO, on-page SEO, keywords, content strategy, competitive research, product-page optimization, backlinks and authority, site architecture, Google Search Console, analytics, international SEO, and conversion.
We don't need someone who simply hires an SEO agency.
You must understand SEO well enough to develop the strategy, evaluate the work, identify problems, measure results, and hold the people executing it accountable.

CREATIVE VISION — AN EYE FOR PERFECTION You must have an exceptional eye for video, photography, graphics, websites, advertising, product presentation, and branding.
You should immediately recognize when something can be better.
You must also understand copyright, trademarks, image rights, music licensing, and proper use of creative assets.
A TRUE WORKING MANAGER You will lead designers, social-media personnel, video creators, website personnel, agencies, freelancers, and other marketing resources.
NUMBERS MATTER You will monitor marketing results every day, including:
Revenue • Traffic • Conversion • ROAS • CAC • Advertising • SEO • Organic Traffic • Social Media • Amazon • Walmart • Email • B2B Leads • Dealer Growth • International Growth
You must understand today's world of AI, social media, e-commerce, creators, influencers, video, SEO, marketplaces, digital advertising, and changing consumer behavior.
Testing. SHOW US WHAT YOU HAVE ACCOMPLISHED Candidates should have a demonstrated history of building brands, growing revenue, and leading successful marketing teams.
Experience with automotive aftermarket, enthusiast brands, technical products, consumer products, or high-growth e-commerce is strongly preferred.
COMPENSATION This position offers a strong base salary plus substantial performance-based growth incentives.
We want your financial success aligned with ours.
If you help us grow, you should participate financially in that growth.

NOW WE WANT AN EXCEPTIONAL MARKETING LEADER WHO CAN HELP US SCALE IT. If you are a seasoned, modern-thinking, creative, technically knowledgeable, hands-on marketing leader who is great with people and relentless about results, we want to meet you.