Head of Marketing and Advertising

The Email Marketing Manager leads all lifecycle communication and engagement through the development and execution of email, SMS marketing and mobile push communications. The Email Marketing Manager will maximize customer engagement through the development of personalized 1-1 email communications as part of sophisticated, multi-touch campaigns covering promotional, triggered, lifecycle and transactional communications that will be optimized for across consumption platforms. Work closely with Marketing and Brand teams to fully identify and target customers for relevant and profitable promotional activity. Build and refine target segments and audiences within email platforms to drive targeting and personalization using a mix of email preference center, web behavior, purchase history and custom lists. Performs duties within scope of general company policies, procedures, and objectives.

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