Head of Marketing and Advertising

The Marketing and Sales Manager is a team leader responsible for assisting the Property Manager in a collaborative effort to achieve established revenue, occupancy, resident retention, marketing and leasing goals. This position is an invaluable onsite leader that will assist Property Manager in the training, development and performance of a leasing team.

Provide excellent customer service to the point that people will never want to leave
Flexible and capable of prioritizing tasks when working in a busy and changing environment
Knowledge of trending marketing techniques specifically directed to college students
Assist with the brand management in making sure that the brand is being appropriately represented at a community level
Analyze sub-market trends and results to develop a strategic marketing and advertising plan designed to drive qualified leads that link to the business strategy and plan
Conduct ongoing analysis and reviews of targeting strategy, lead generation quality, advertising, sales messaging, websites, and collateral materials for accuracy and relevance as it relates to lead generation goals, verbiage, and brand awareness

Supervise the planning, preparation, and implementation of lease up events, renewal parties, property events, and competitions as approved by the Executive Director
Work with the Executive Director to assist on-site staff in building relationships with colleges and universities, vendors, and prospects
Develop annual property marketing plans
Develop and manage Resident Programs
Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy
Assist in the completion of market surveys and leasing reports as required
Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary
Manage ILS provider, website updates, internet advertising and bulk advertising opportunities
Create or review and manage all property promotional items

Bachelor’s degree in marketing, Communications, Business, Real Estate or other related field is preferred
Experience in multifamily industry within a sales, leasing or management position preferred
High degree of proficiency in PowerPoint, MS Word and Excel
Proficiency in social networking required, including but not limited to: Instagram, Facebook, YouTube, LinkedIn & Twitter
Ability to read and write English fluently
Computer literacy required

Housing discount (varies by property)
Commitment to leadership training and growth opportunities
The anticipated pay range for this role is $52,000.00 annually, with final compensation determined based on experience, skills, and internal equity.

PeakMade Real Estate is an Atlanta-based company that specializes in the management and development of off-campus student housing, multi-family and build to rent communities across the US. PeakMade Real Estate is an Equal Employment Opportunity employer.

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