Head of Marketing and Advertising

The Lifecycle Marketing Manager will own the customer journey from first visit to loyal advocate.This roleis thedriving force behind our email, SMS, and push marketing programs: building the automations, segments, and campaigns that turn one-time shoppers into repeat customers, repeat customers into evangelists, and winning back customers who have drifted away.This is a hands-on, builder roleandthe primary owner of our lifecycle channels, working closely with the Head of Digital Marketing and broader marketing team to set strategy and then executing it end-to-end, from segmentation logic to building campaigns and automations to performance reporting.

Build and manage email, SMS, and push notification marketing as an integrated system, ensuring consistent messaging and cadence across all three.

Design, launch, and continuouslyoptimizeautomated flows across the customer lifecycle.

Segment the customer base:Develop and refine segmentation strategies to ensure the right message reaches the right customer at the right time.

Manage the full customer lifecycle:Map andoptimizethe journey from first-time visitor to acquisition, activation, retention, reactivation of lapsed customers, andultimately evangelism/advocacy,identifyingmoments where targeted lifecycle marketing can shift behavior.

Serve as the marketing team's point person for the loyalty program, partnering cross-functionally to grow enrollment, increase engagement with rewards, andidentifynew ways to make the program a retention driver.

Run A/B tests on digital communications and use results to continuously improve.

Report on performance:Ensure sending practices, opt-in/opt-out processes, and messagingcomply withapplicable regulations (including cannabis-industry-specific advertising restrictions) and platform/carrier best practices.

Partner with the digital, brand/creative, and retail teams to align lifecycle campaigns with broader marketing calendars, promotions, and store-level priorities.

Preferred BA/BS or equivalent with5+ years of experience in lifecycle, CRM, retention, or email/SMS marketing, with direct hands-on ownership of campaigns and automations.

Demonstrated experience building multi-step automated flows and segmentation strategies in a marketing automation or ESP platform.

Experience managing SMS/text marketing programs, including compliance considerations.

A track recordof using data to drive decisions; comfortable pulling and interpreting performance metrics to support strategy.

Strong project management skills; Comfortable working in a fast-paced, multi-state retail environment where priorities can shift quickly.

This is an early-stage function whereyou'llrefine existing automations and processes, while also building new ones.

Proficiencyin sales fulfillment software and Microsoft Office Suite (especially Excel).

Ability to travel by carmay berequired

Close visual acuity needed to read and write documents on a computer screen

Manual dexterity needed to type on a computer

General office environment when reporting to administrative office location

Exposure to changing weather conditions while traveling depending on season

Occasional exposure to cannabis odor when visiting grow facilities.

Travel fortrade shows, sales calls, and meetings - up to 50-60% of the time.

Insa is a multi-state employer, and this is the company-wide pay range. Offers will be providedin accordance withstate-specific minimum wage guidelines.

We are one of the fastest growing privately owned cannabis companies on the east coast with vertically integrated, multi-state operations. We currently operate medical and adult use dispensaries where we create the best possible customer experience through our passion for what we do. We sell cannabis for real life, and always have an open heart and mind to all.

Come join us at Insa Cannabis, where we're in the business of making your day better!

Insa provides a generous benefits package to all full-time employees, including:

Medicalwith free telemedicine,dental, and vision

Flexible spending and health savings accounts

Life, disability, and other ancillary plans

Employee assistance program

Paid holidays

Part-time employees are eligible for:

Employee assistance program

Paid holidays

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