Head of Marketing and Advertising

In this role, you will develop and execute integrated demand generation strategies and campaigns to produce high-quality leads and expand our customer base. Develop and execute integrated campaigns targeting potential customers of Perspectium’s software (both technical users and decision makers), including email marketing, content marketing, webinars, social media, paid advertising, and more. Coordinate with other marketing team members to create compelling marketing collateral tailored to various stages of the buyer journey. Partner closely with sales, marketing, and operations to develop a coordinated content strategy and campaign execution for both inbound and outbound lead generation. Experience with platforms such as Salesforce, Google Analytics, and social media management tools.