Head of Marketing and Advertising

Full-time It is with our customers and our employees in mind that the Director of Marketing seeks to promote the collective values and to live by the behaviors set forth. The Director of Marketing is responsible for developing and managing all internal and external marketing and communications initiatives for Access Health CT (AHCT) and/or other lines of business, including but not limited to brand awareness, advertising, public relations, social media, and web, as well as appropriate evaluation and measurement strategies to gauge the effectiveness of marketing campaigns with stakeholders. The Director of Marketing is a member of the Senior Leadership team (SLT) and provides input and awareness focused on marketing strategies that influence other functional areas of the organization. Responsible for defining and developing marketing across all channels ensuring quality, clarity and consistency that supports AHCT's corporate strategic goals. Work in close partnership with the CEO to identify new business opportunities and needs Exhibit thorough knowledge of AHCT processes and ensure compliance with all standard policies and procedures Work with marketing staff to generate new, creative ideas & strategies in support of department goals Increase growth opportunities within all lines of business in Connecticut Department Management Represent the Exchange at local, state, and national health reform forums.