Head of Marketing and Advertising

Position Overview: This position will support Cheyenne Mountain Resort’s marketing efforts by developing digital marketing and e-Commerce programs, with the primary goal being increased conversions and revenue on Hyatt.com. Works with the Director of Sales and Marketing to develop and execute annual social media marketing plans, ensuring alignment with commercial targets and brand positioning Responsible for all brand, digital, and marketing activity across designated channels Works closely with Hyatt Field Marketing to deliver the resort’s marketing strategy Manages content creation for social media (paid and organic), ensuring all posts are on-brand, timely, and within budget Manages digital agency partnership to implement targeted campaigns that drive both brand awareness and commercial results Conducts ongoing market research to stay attuned to culinary trends, guest dining behaviors, and competitor activity in the local hotel, restaurant, and wider hospitality scene Builds strong local connections through influencer engagement and strategic partnerships Supports overall commercial goals of the Sales & Marketing department Tracks campaign performance and manage marketing budgets to optimize ROI Supports the Director of Sales and Marketing in creating the resort’s annual marketing plan Responds to guest reviews across all platforms Coordinates data for monthly owner reporting Assists with RFP process in identifying public relations and/or branding agency Oversees consistent brand image through collateral, signage, and all resort design The Marketing Manager will need to be strong in all aspects of digital marketing and social media marketing and will assist in promoting awareness and maintaining a positive brand image of the resort and outlets on a local, regional, and national level through consistent and targeted marketing and digital campaigns. The Marketing Manager will work closely with the Hyatt Corporate Marketing teams to ensure that the hotel’s brand position is present in coverage, messages are compelling, and insights and reporting are accurate. This position is on-property and will require a flexible schedule to properly capture and initiate guest experience content with activations and experiences. Proven ability to develop and execute impactful social marketing strategies and work with others in the development of wider-reaching goals Creative thinker with a sharp eye for brand storytelling and visual identity Experience working with agencies, media partners, and influencers Strong creative skills with a proven ability to create, curate, and manage engaging content across various social media platform Experience in responding on behalf of a business to comments, developing discussions, and fostering a positive online community Proven experience managing social media platforms for a brand or organization, including a strong understanding of social media best practices and trends Experience in managing a third party digital agency to implement paid media strategy Proficiency in print and digital production Our Values: Empathy / Wellbeing / Respect / Integrity / Experimentation / Inclusion Full Time Benefits: • Medical/Dental/Vision Insurance • Health Savings Plan and Flexible Savings Plan with Medical Coverage • 12 Complimentary Room Nights (based on availability) • 2 Floating Holidays • 8 Paid Holidays • Growth Opportunities • Referral Bonus • Basic Life Insurance • Employee Stock Purchase Plan (5% discount) • Complimentary Meal During Each Shift • Employee Assistance Program (EAP) • Hyatt Property Restaurant/Coffee Shop Discount