Expertise in the top of the online sales funnel, including email marketing, video, and various forms of sales copy, is essential. The CMO will be responsible for leading a small, dynamic marketing and sales team, with a focus on direct-to-customer tactics and a deep understanding of the entire customer journey. The role also involves making substantial contributions to the transformation of operations, coaching, training, events, technology, data/analytics, sales, and customer service. Applicants for the CMO position at the company should have a minimum of 3-5 years' experience in a senior marketing role, with a history of working in a full-time capacity at two or more companies. The successful candidate will have a background in driving profitable sales growth, ideally with a focus on individual entrepreneurs and small business owners.
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