Head of Marketing and Advertising

For over 35 years, New England Lab, a full-service specialty sub-contractor, has provided laboratory furniture systems that support breakthrough discoveries and scientific advancement. As Marketing Manager, you will join a team-focused, fast-paced environment and will be integral in the success of New England Lab through developing our strategic brand to enhance our market presence as the preferred lab furniture vendor. The Marketing Manager needs to have experience developing a multi-faceted marketing program specifically in the A/E/C industry. Role In the position of Marketing Manager , you will be responsible for directing the overall strategy of New England Lab’s brand, message, and promotion through print, web, social media, advertising, tradeshows, publications and awards/recognition. Duties & Responsibilities Creating, managing and growing New England Lab’s brand presence while engaging and targeting specific demographics through traditional print and advertising along with web and social media platforms Oversee, manage, and develop all aspects of specific marketing for locations and divisions (3 locations/2 divisions) Identify, manage, and create strategy for industry events/trade shows to optimize engagement and client business Responsible for the content, functionality, and results of the company websites and social media sites as well as management of media requests and determining relevance Must prioritize and manage multiple concurrent assignments to ensure the delivery of materials that effectively communicate New England Lab’s message Day-to-day budget oversight and management, including but not limited to planning, submission, tracking, and reporting Responsible for planning company events (may be required after hours and/or minimal domestic travel) Organize review sessions and manage feedback to collect best practices and areas for continuous improvement Develop Marketing department and train and mentor new team members Responsible for tracking current trends by attending events and representing New England Lab within local A/E/C community Manage inventory and organization of NEL clothing, literature, and giveaway products Work with other departments (Sales, Technical Services, Client Solutions, NEC and Project Management) to ensure consistent messaging and easy access to vendor marketing materials Qualifications 5-7 years of experience in marketing in the A/E/C industry required BS/BA in Marketing, Graphic Design, or related field required 3+ years of experience designing as part of a marketing or creative team in the construction industry is preferred Expertise in Adobe Creative Suite, HubSpot, and other marketing programs Able to effectively manage changes, schedules, and personalities Proactive planning, organization, coordination and communication are essential Proficiency in MS Office tools such as Excel, Word, and Outlook This is a stationary position involving constant operation of computers and other office machinery.